Closed Captioning Blog by Impact Media

Social media continues to grow as an important outreach for most every business. We've all been scrolling down our news feeds and we see videos playing in the background automatically unless you've turned that feature off. The fact is most people do not, so what happens is they are scrolling down their news feed and videos posted start playing automatically without sound. If you see something that grabs your attention immediately then you turn the volume up to engage in the video.

What often happens is because there is no sound most people are unaware of what the video is about and they might watch a few seconds of it, but they continue to scroll down past. Why? Because they are not able to immediately engage in your video unless perhaps it's something like puppies playing, or baby bears getting themselves in trouble. So often we put a lot of work into our videos, and they fail to bring us the results we are looking for on our social media sites.

You have the power to change how your video is viewed just by adding subtitles to your video. Subtitles on social media videos are always on, which means the person scrolling down their news feed not only sees your video auto play, but with subtitles they are able to know what is being said in the video, which gets your video noticed. Many times the words on the screen captivate us and we watch the entire video. That is really something to think about when you get ready to upload your next social media video

Here at Impact Media we provide two different types of subtitles for social media videos. The first type of subtitles is much like what you see on a subtitled DVD, which is just the spoken words on the video are provided. The second type of subtitles are SDH subtitles, which is a subtitles that carry the aspects of closed captioning, and are often used to reach the deaf and hard of hearing. They contain the sound affects just like closed captioning to help the deaf audiences engage in your video in a format that they are used to seeing. SDH subtitles are a great way to engage both your hearing and non-hearing audiences.

Give Impact Media a call before you complete your video and we'll discuss adding subtitles to your videos to help engage a bigger audience. https://closedcaptionservice.com